Brand Guidelines
Last Updated 03.03.2023

Brand Strategy

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Armourcoat Champagne
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Armourcoat Slate Grey
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Core Values are a set of guiding principles that shape every aspect of business. They’re placed at the core of the brand and they to bring life to the brand personality.

‘We are creative’

We use our imagination to create new and original ideas and are ambitious and daring in everything we do.

‘We are collaborative’

We believe that the best results come when we work together, communicating clearly, sharing our knowledge and solving problems.

‘We are inventive’

We believe in the power of original thought, continuously devising new products, processes or methods that are more sustainable.

‘We believe anything’s possible’

We believe that we have the potential to do anything which means that anything, and everything, is possible.

‘We are masters of ingenuity’

Our culture is shaped by HOW we do things and how we demonstrate to ourselves and others, what’s important to us as a business and as a brand.

We call this ‘The Armourcoat Way’

We are committed to:
Modern craftsmanship
Daring to be original
Responsible business
Care and respect

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  • Modern craftsmanship
  • Daring to be original
  • Responsible business
  • Care and respect
  1. Modern craftsmanship
  2. Daring to be original
  3. Responsible business
  4. Care and respect

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